Benchmark Library
How your numbers compare at your stage.
See what 'good' can look like at your stage. Benchmark Library is built to compare your metrics with reference ranges for companies in your sector and at a similar size.
B2B SaaS, $1M to $3M ARR, Australia and New Zealand, seed-funded.
Margin is strong. Net retention is where the gap matters.
- Net retentionExpansion is thin; most accounts stay on one seat tier.96%-8ptMid-range 104%
- Gross marginHosting and support costs run lower than the range suggests.82%+6ptMid-range 76%
- CAC paybackSlower than the range, mostly from long free trials.16 mo+3 moMid-range 13 mo
- Monthly logo churnIn line with the range and steady for three quarters.1.5%+0.1ptMid-range 1.4%
Hard to know what good looks like at your stage
'Good' is a guess
You don't know whether 96% net retention is good or a problem at your stage.
Investors compare you anyway
Many investors know the typical numbers for your stage. Without them, you're answering their questions blind.
Public numbers don't fit
Big-company filings tell you nothing about a startup at your stage.
Illustrative: where a company like yours might sit against example ranges.
When an investor asks how you compare
Example: the retention question in a pitch meeting
'How's your retention versus companies like you?' is a question you don't want to fumble. Benchmark Library is built to show where you sit against a reference range for companies at your stage and in your sector, so you can answer with your number and the range behind it.
- A profile set by stage, revenue band, sector and geography
- See where you sit on each key metric
- Set a target from the gap that matters most
Where benchmarks help you set priorities
Three calls that get easier once you know how similar companies perform.
Compare against companies at your stage
Matched to your stage
Designed to compare you with a profile like yours, so a seed SaaS company isn't measured against a much later-stage business.
Dated ranges
Each range is designed to show when its data was collected, so you can tell a current figure from an old one.
Where you sit
Built to show where you sit against the middle and the top of the range on each metric.
Trend tracking
Built to track how your position against the range changes over time.
From picking a profile to closing the gap
- Step 1
Set your profile
Pick the company profile you want to compare against.
- Step 2
Pull your metrics
Your retention, margin and payback are designed to come from your connected accounting and billing data.
- Step 3
Read the gap
See the gap on net retention, gross margin, CAC payback and other metrics.
- Step 4
Act on the lag
Surface the two or three metrics where closing the gap matters most.
Questions about the benchmarks
Where does the benchmark data come from?
The ranges shown on this site are illustrative, not market data. The library is designed to show where each range comes from and when it was collected, so you can check it before you quote a figure.
Is my own data shared with others?
Your numbers are yours. Benchmarks are designed to be aggregated and anonymised so no single company can be identified.
How are comparables matched?
The library is designed to match on stage, revenue band, sector and geography, so you're compared with companies that look like yours.
What sits behind each range
- The ranges shown on this site are illustrative reference ranges.
- Each range is designed to carry its source and the date it was collected.
- Designed so no single company can be identified in a benchmark.
- We never sell your numbers or share them in raw form.
Tools that use your benchmarks
See all productsSee how your metrics compare before an investor asks
Pick a company profile like yours and see where your retention and gross margin sit against its reference range.