Benchmark Library
Benchmark-informed private-company ranges.
Stop guessing what 'good' looks like. Compare your metrics against a curated, anonymised dataset of private companies at your stage and sector.
You shouldn't need a finance team to answer this
The everyday questions this module makes simple.
'Good' is a guess
You don't know if your retention is strong or quietly bleeding you out.
Investors compare you anyway
They have the benchmarks; walking in without them puts you on the back foot.
Public numbers don't fit
Big-company filings tell you nothing about a startup at your stage.
Around median for your stage and sector.
Illustrative, capabilities and typical targets, not guaranteed outcomes.
When an investor asks how you compare
Benchmark-informed private-company ranges.
'How's your retention versus companies like you?' is a question you don't want to fumble. Benchmark Library shows where you sit, p25, p50, p90, against an anonymised set of private companies at your stage, so your answer is grounded, not guessed.
- Comparables matched by stage, sector, and size
- See your percentile on 60+ metrics
- Refreshed quarterly from operating data
Decisions you can make this week
Practical calls this module helps you get right, no finance background needed.
The capabilities that earn the work.
Stage-matched
Comparables filtered by ARR band, sector, geography, and capital raised.
Live cohort
Refreshed quarterly from operating data, not stale public filings.
Percentile lens
See exactly where you sit, p25, p50, p90, on 60+ metrics.
Trend tracking
Watch how your relative position moves quarter over quarter.
From signal to decision.
- 1
Set your cohort
Pick the company profile you want to benchmark against.
- 2
Pull your metrics
Auto-computed from your live connected sources.
- 3
Read the gap
Visualise the delta on net retention, gross margin, magic number, more.
- 4
Act on the lag
Surface the two or three metrics where closing the gap matters most.
Questions founders ask
Where does the benchmark data come from?+
Anonymised, aggregated operating data from private companies, refreshed quarterly, not stale public filings.
Is my own data shared with others?+
Your numbers are yours. Benchmarks are aggregated and anonymised so no single company is identifiable.
How are comparables matched?+
By stage, revenue band, sector, and geography, so you're measured against companies that actually look like yours.
Comparables you can trust
- Aggregated from anonymised private-company operating data, refreshed quarterly.
- Matched to your stage, sector, revenue band, and geography.
- No single company is ever identifiable in a benchmark.
- Your own numbers stay yours, never resold, never shared raw.
Adjacent capabilities.
Make this the last spreadsheet you build
Build your plan, connect your data, and see this working on your own numbers, no finance team required.
From idea to investor-ready · built for founders, not finance teams