For local & service businesses.
Bookings, staff and cash in one plan.
Plan utilisation, bookings, staffing and memberships together, for a business whose revenue depends on booked hours and the people who deliver them.
6 practitioners, 30 billable hours each a week, $95 an hour, rent $4.5k a month
Payroll is covered. A seventh hire should wait for demand.
- Billed hoursBooked against 780 practitioner hours on offer.561Per month
- Hourly rateBlended across first visits and follow-ups.$95Per hour
- Staff costSix practitioners plus front desk, 58% of revenue.$31k+3%vs last plan
- Repeat bookingsPatients who book a follow-up within 30 days.61%+5ptLast 90 days
Startup Suite is an AI planning workspace that helps service and local founders model utilisation, capacity, staffing, and recurring revenue.
This page is for service, local, and multi-location founders modelling capacity, staffing, and cash.
- Bookings & utilisation
- Rates / ticket size
- Memberships & repeat revenue
- Staffing & payroll
- Capacity & location overhead
- Demand seasonality
- Utilisation & capacity model
- Per-location break-even
- Service cash plan for lenders
- Forecast Engine
- Scenario Workbench
- AI mentors
Where service margins slip
Capacity and demand don't match
Empty slots one week, turning customers away the next, and margin suffers both ways.
Staffing eats the margin
Hire too early and payroll drains cash; too late and you can't serve demand.
Cash is lumpy
Big weeks and quiet weeks make it hard to know if you can cover the bills.
Plan a service business around booked hours
Edit utilisation and staffing and watch margin and per-location break-even move, then test adding staff or opening a second location.
Turn capacity and utilisation into revenue, tie staffing to capacity for margin, and find per-location break-even for a cash plan you can take to a lender.
- Assumptions
- Model
- Scenarios
- Mentor Review
- Outputs
AI mentorCurrent capacity and staffing: utilisation holds and the location breaks even in month five.
One model, connected from the first input to the final output
Change utilisation or staff cost and margin and break-even rerun. A second location sits next to base, and the mentor flags when a hire outruns demand.
Edit utilisation and staff cost
Margin and break-even recompute
Compare base, +1 location, and add-staff
Flags when a hire outruns demand
Service cash plan for a lender
Illustrative example.
When the diary and the payroll disagree
Revenue set by booked hours and the people who deliver them.
Every empty hour is revenue you can't get back, and every hire is a cost from day one. This model sets the hours you can sell against the staff you pay to deliver them.
- Capacity & utilisation
- Bookings & demand
- Staffing
Hiring, pricing, and capacity calls you can make
Each one checked against utilisation and break-even.
What the service business model covers
Capacity & utilisation
Model the hours and seats you can sell, and how full they actually are.
Bookings & demand
Turn local demand and bookings into revenue you can plan around.
Staffing
Match staff cost to capacity so payroll doesn't outrun revenue.
Recurring & repeat
Model memberships, packages, and repeat custom for steadier cash.
From capacity to cash
- Step 1
Set capacity
Hours, seats, or appointments you can sell.
- Step 2
Add demand
Bookings and local demand by period.
- Step 3
Layer staffing
Staff cost tied to the capacity you run.
- Step 4
See the cash
Watch utilisation and runway move together.
More than a spreadsheet, more than a consultant
| Feature | Spreadsheetthe old way | Consultantday rates per project | Startup Suiteconnected workspace |
|---|---|---|---|
| Utilisation vs capacity drives revenue | Manual | ||
| Per-location break-even and rollups | Hard | ||
| Staff cost tied to the capacity you run | Tabs | On request | |
| AI mentor explains the hiring risk | Hourly | ||
| Service cash plan output for lenders |
- Utilisation vs capacity drives revenue
- Manual
- Per-location break-even and rollups
- Hard
- Staff cost tied to the capacity you run
- Tabs
- AI mentor explains the hiring risk
- Service cash plan output for lenders
- Utilisation vs capacity drives revenue
- Per-location break-even and rollups
- Staff cost tied to the capacity you run
- On request
- AI mentor explains the hiring risk
- Hourly
- Service cash plan output for lenders
- Utilisation vs capacity drives revenue
- Per-location break-even and rollups
- Staff cost tied to the capacity you run
- AI mentor explains the hiring risk
- Service cash plan output for lenders
Pick the version closest to your business
Professional & service firms
Consulting, agencies and IT services: model billable utilisation, rates, staff cost and client pipeline.
Sample output: Utilisation & margin model
Location-based operators
Restaurants, clinics, gyms and home services: model break-even per location, bookings, staffing and rent.
Sample output: Per-location break-even
Multi-location rollups
Expanding operators: model a new-location ramp and the blended P&L across sites.
Sample output: Multi-location P&L
Membership & recurring
Memberships, packages and retainers: model the steadier, recurring side of a service business.
Sample output: Recurring revenue model
Service business planning questions
Can it model utilisation and capacity?
It's built to. The hours or seats you can sell, and how full they are, drive revenue and the runway.
Does it handle staffing and recurring revenue?
It's designed to. Staff cost ties to capacity, and memberships or packages model the steadier, recurring side.
What is a service business financial model?
It turns capacity (hours, seats or appointments) and utilisation into revenue, ties staffing to capacity for margin, and finds break-even per location or per consultant.
Is this just a spreadsheet template?
No. A template treats staff as a fixed cost line. Here each hire adds capacity and cost together, so you can see how many extra bookings a new hire needs before margin recovers.
Do you cover professional firms and location-based businesses?
It's built to. Professional and service firms model utilisation, rates and capacity. Location-based operators model per-location break-even, staffing and rent.
Related business models
See all solutionsPlan staff and bookings against your cash
Enter your capacity, rates and staff costs, and see utilisation, break-even and cash on your own numbers.