Market Research
Research that feeds your plan.
Built to gather market size, demand signals and competitor pricing, link each figure to its source and turn it into assumptions for your model and business plan. The research is designed to stay connected as your numbers change.
“Mineral sunscreen sold direct to surfers and swimmers in Australia, online first.”
Market size and pricing hold up. Repeat rate needs proof.
- Market size (SAM)Mineral and reef-safe share of spend, near $96M a year.Strong5 sources
- Demand signalsSearch interest rising, but peaks hard from Nov to Feb.Mixed3 sources
- Competitor pricingComparable brands sell 50 ml at $24 to $32.Strong6 sources
- Repeat purchaseReorder rates for direct sunscreen brands thinly reported.Weak2 sources
When your research can't back up your numbers
Research is a stale report
A deck you paid for once, already out of date, disconnected from your numbers.
Numbers with no working behind them
Your TAM is a round number you can't explain when an investor asks where it came from.
Competitor pricing is a guess
You don't know what rivals charge, so your own price is a number you picked.
Size the opportunity from a single question
Start with a market question and get a sized TAM, SAM and SOM, with the source behind each figure and a note on how it was worked out.
Why founders reach for this
Where your market numbers come from
Each market figure shows its source and the steps from total market to the share you could win, so you can walk an investor through it line by line.
- Market sizing
- Demand signals
- Competitor pricing
Calls you can make with a sized market
Questions a sized market answers before you set growth targets. No research background needed.
Market size, demand and competitors, with sources
Market sizing
Total market (TAM), the part you can reach (SAM) and the share you could realistically win (SOM), each with its working shown.
Demand signals
Evidence that customers want this, mapped to your acquisition assumptions.
Competitor pricing
What competitors charge for similar products, with each price linked to where it was found.
Sourced figures
Every figure links to its source, so when someone asks where a number came from, you can show them.
From a market question to model assumptions
- Step 1
Define the market
Tell us the space and we frame TAM, SAM and SOM around it.
- Step 2
Pull the data
Market size, demand, and competitor benchmarks assembled and cited.
- Step 3
Check your price
Compare your price with what competitors charge before it goes into the model.
- Step 4
Feed the assumptions
Research becomes the drivers your forecast and plan are built on.
Questions about market research
Is this a one-off report?
No. The research is designed to stay connected to your model: update an assumption and the numbers that depend on it move with it.
Where does the data come from?
Each figure links to the source it came from, so you can open it and check the number yourself.
How is this different from the Benchmark Library?
Market Research sizes your market and maps your competitors. The Benchmark Library is built to give you reference ranges for companies at your stage to set forecast targets against.
Size your market before you set your targets
Start with one market question and see the size, demand and competitor pricing behind your assumptions.