Idea Validation
Validate before you build.
Describe your idea in a sentence. Idea Validation is built to return market research, competitor context, customer personas and a read on which assumptions are still unproven.
“Pre-portioned hot meals for hospital night-shift staff, delivered to the ward before 8 pm.”
Problem and demand hold up. Pricing is the open question.
- ProblemNight-shift staff report few hot-food options after 8 pm.Strong6 sources
- DemandSearch and forum interest up steadily over 24 months.Strong4 sources
- CompetitionTwo national meal-kit brands; neither delivers to wards.Mixed5 sources
- Willingness to payPrice tolerance unproven; test between $14 and $18.Weak2 sources
Most ideas skip the evidence stage
Building before you've validated
Months of work on an idea you never pressure-tested against a real market.
No idea if the market is there
You think there's demand, but you can't point to anything that proves it.
Assumptions are pure guesswork
Your plan rests on numbers you made up, and you know it won't survive a hard question.
Pressure-test the idea before you build
Watch a one-line idea become sourced evidence, a competitor map and customer personas you can check against their sources.
Before you commit a year to it
Example: an idea you haven't tested yet
You believe in the idea, and now you need evidence to match. Idea Validation is built to turn a short description into a read on the market, the competition and the customer, with sources, so you can see what's backed up and what you still have to prove.
- Every finding comes with its source
- See the competitors and the gaps
- Risks become assumptions you can test
Questions to settle before you build
Three things to know before you spend months building. You don't need research or finance experience.
From a rough idea to evidence with sources
Napkin to evidence
Describe the idea in a sentence or two and get back a structured read, with sources, on whether it holds up.
Competitor context
See who else is solving this problem and where they leave gaps you could fill.
Personas & demand
Who the customer is, what they might pay, and how strong the evidence for demand is.
Straight into assumptions
Pick the findings you agree with. A price you found in competitor research, for example, becomes the starting price in your model.
How an idea becomes a tested assumption
- Step 1
Describe the idea
Write a sentence or two about who it's for and the problem it solves.
- Step 2
Pull the context
Startup Suite is designed to gather market data and customer signals and map the competitors, with a source for each finding.
- Step 3
Surface the risks
See the assumptions that have to be true for this to work.
- Step 4
Seed the model
Turn the findings into the first drivers of your financial model.
Questions about validating an idea
Do I need research skills to use this?
No. You describe the idea in your own words and Startup Suite is designed to gather the research, competitor context and personas for you, with a source for each finding.
Is the research real or generic?
Each finding is designed to link to the source it came from, so you can check it yourself before you rely on it.
How does validation connect to my plan?
Each finding you accept becomes an editable assumption in your model, such as price or how often customers buy, so your first forecast starts from the evidence.
Where to go after validation
See all productsFind out if the idea holds up before you build it
Describe your idea in a sentence or two and see which assumptions hold up, and which one to test first.