For pre-seed founders.
Validate the unit economics.
Before product-market fit and before the round, show on one page how the business could work, and which assumptions a partner will push on.
“Clinics pay $240 a month for scheduling. We reach them through two reseller partners.”
Payback is 10 months. Churn is the lever that breaks it.
- CACBlended across both reseller channels, from 3 pilot deals.$1,9003 sources
- Gross marginHosting and support costs per clinic, per month.80%2 sources
- LTV to CAC$192 monthly margin over a 40-month expected life.4.0xDerived
- Monthly churnAbove 3.4%, LTV to CAC falls under 3x.2.5%Breaks at 3.4%
Where pre-seed models fall short
The deck is ahead of the numbers
Your deck looks the part, but the numbers behind it won't survive a partner's first question.
A week lost to formulas
You came to build a company, not to wrestle a spreadsheet into balancing.
You can't show the downside
Investors will ask what happens if sales come in slow, and the model only has the best case.
Explore a sample pre-seed planning workspace
See how a plain-English idea becomes a first model you can test: the assumptions first, then the runway and the raise.
Switch between raising more and slower growth to see runway and burn change.
- Assumptions
- Model
- Scenarios
- Mentor Review
- Outputs
AI mentorA first model where runway covers the milestones the round is sized to.
The weekend before the raise
Know which numbers are tested and which are still guesses.
You've got a partner meeting on Monday and a model you're not sure of. Startup Suite is built to turn your plain-English thesis into a working model with unit economics and runway, so you know which numbers you can back up and which are still estimates.
- A first model built from plain-English answers
- CAC, LTV and payback, derived for you
- A raise amount tied to what it funds
What to settle before you raise
Three things to settle before a pre-seed raise, written for founders who have never built a model.
A first model that holds up to a partner's questions
Napkin to model
Describe the business in plain English and get a working v1 model, with no formulas to write.
Unit economics, derived
CAC, LTV and payback, worked out from what you assume about pricing, churn and acquisition.
Sensitivity-first
Find the input that breaks the business, and show how you plan to protect it.
A round sized to a milestone
Size the round to the milestone it has to reach, rather than a round number.
From a napkin thesis to the partner meeting
- Step 1
Sketch the thesis
Plain-English drivers translated into a working model.
- Step 2
Source the inputs
Each assumption records where it came from: a benchmark, a pilot or your own estimate.
- Step 3
Run the sensitivity
Surface the two or three numbers the business depends on most.
- Step 4
Walk into the meeting
Numbers and narrative ready for the partner's first questions.
Questions pre-seed founders ask
I've never built a financial model. Can I still use this?
Yes, that's the point. You describe your business in plain English and the model is built to do the maths. No formulas, no finance degree.
I'm pre-revenue. Is this overkill for my stage?
No. A pre-revenue model runs on assumptions, and its job is to show which ones the business depends on. That is what a pre-seed investor will test.
Will the numbers hold up to a real investor?
Each assumption is designed to record where it came from (a benchmark, a pilot result or your own estimate), so you can say which numbers are tested and which are guesses.
Other stages and roles
See all solutionsWalk into your first raise with the maths done
Describe your business in plain English and see its unit economics, runway and how much to raise.