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Start with a few simple questions
Tell Startup Suite your stage, business model and goals in plain language. Any finance term that comes up is explained as you go.
Revenue forecast+9% MoM
Runway
18 mo
Burn
$42k
Confidence
Medium
Valuations
Understand what your business could be worth
Startup Suite is built to turn your forecasts, assumptions, and traction into a clear valuation range, with plain-English explanations, a confidence level, and next steps to improve your value. No finance expertise required.
Valuations/ Kestrel Labs · Pre-seedUpdated just now
RangeDriversMethodsNext steps3
Based on
12-month forecast, $640k ARR growing 9% a month, 8 months of actuals
$1.8m to $2.6m
Estimated range. Base case $2.2m on a revenue multiple.
Medium confidence
- Recurring revenueStrongest driver; 9% monthly growth for 8 months.StrongTop driver
- Gross margin78% margin supports a higher multiple.Strong
- Forecast confidenceMost assumptions backed by actuals; churn still early.Mixed
- Customer concentrationTop two customers are 41% of revenue.WeakMain risk
To raise your range
Bring top-customer share below 25%
Estimated valuation ranges are for planning and education only, not advice.
Valuation should not feel like guesswork
Founders need a valuation for investor conversations, grants, loans, pitch decks, planning, and one day a sale. Getting one shouldn't mean learning finance first.
One number, no context
Online calculators spit out a single figure with nothing behind it, no assumptions, no confidence, no idea if it fits your stage.
The methods feel intimidating
Investor formulas and finance jargon make it feel like you need an accountant just to start the conversation.
Your numbers live in different places
Your forecast says one thing, your pitch says another, and nothing connects to what actually drives the value.
You don't know when to get advice
It's hard to tell when a planning estimate is enough and when you genuinely need a professional valuation.
Valuation as a guided planning workflow
Startup Suite is designed to walk you from a few plain questions to a range, the reasons behind it and what would move it.
Use your existing forecasts
Built to pull revenue, profit, cash flow, and runway straight from your Startup Suite model.
Get a valuation range
See low, base, and high estimates instead of one misleading number.
Understand the drivers
See what lifts value, what lowers confidence, and what to improve next.
Compare scenarios
Weigh growth, funding, and dilution trade-offs side by side before you commit.
Summarise your story
Designed to turn your range and what drives it into a short summary for your business plan or pitch deck.
From a few answers to a range you can explain
Five guided steps. No finance background needed.
- Step 1
Choose your stage
Idea, pre-revenue, early revenue, growing, profitable, or preparing to raise or sell.
- Step 2
Choose your model
SaaS, e-commerce, marketplace, services, small business, or something else.
- Step 3
Confirm your assumptions
Answer plain questions like how fast revenue grows and how much repeats.
- Step 4
Review your range
See low, base, and high, your confidence, and the main method behind it.
- Step 5
Improve and compare
Get suggested actions, compare scenarios, and check your investor readiness.
Different stages need different logic
Startup Suite is designed to adapt the method, the questions, and the benchmarks to where your business actually is.
Idea-stage founders
Use guided questions to understand what makes your idea more investable, even before any revenue exists.
Pre-revenue startups
Estimate a broad planning range from qualitative signals: team, market, traction, product readiness, and funding need.
Early-revenue startups
Connect revenue, growth, margins, and forecasts to a more grounded, defensible range.
SaaS and software
Use recurring revenue, growth, retention, and margin quality to see what really drives value.
E-commerce and services
Use profit, owner involvement, repeat revenue, and customer concentration to understand worth.
Established businesses
Track value over time and see how improvements raise readiness for sale, funding, or succession.
The main valuation methods, explained simply
Startups, SaaS companies, online stores, marketplaces, agencies and established businesses are usually valued in different ways. The table below shows which method suits which kind of business.
You don't have to choose a complex model yourself. Startup Suite is designed to explain which method fits, why it was selected, what assumptions were used, and how confident the estimate is.
Scorecard MethodA way to value an early startup by comparing it to similar early-stage companies.
“How does this startup compare to similar early-stage companies?”
- Best suited for
- Pre-revenue startups, angel-stage startups, idea-stage founders
- Business stage
- Idea, pre-revenue, early validation
- Startup Suite usage
- Used for early-stage founders where revenue data is limited.
Berkus MethodA simple early-stage method that values the progress a founder has made on reducing risk.
“Has the founder reduced enough risk to justify value?”
- Best suited for
- Idea-stage and pre-revenue startups
- Business stage
- Idea, pre-revenue
- Startup Suite usage
- Used as a simple cross-check for early-stage startup value.
Risk Factor SummationAn early-stage method that adjusts value up or down across a list of common risks.
“Which risks increase or reduce the valuation?”
- Best suited for
- Pre-revenue and early-stage startups with several uncertainty factors
- Business stage
- Pre-revenue, early traction
- Startup Suite usage
- Used as an extra check on how specific risks raise or lower an estimate.
Revenue MultipleA way to estimate value based on business revenue and market benchmarks.
“What could the business be worth based on revenue and growth?”
- Best suited for
- SaaS, software, AI startups, marketplaces, high-growth startups
- Business stage
- Early revenue, growth stage
- Startup Suite usage
- Core method for revenue-generating startups and SaaS businesses.
ARR / MRR MultipleARR is annual recurring revenue. Common for SaaS and subscription businesses.
“How does recurring revenue influence value?”
- Best suited for
- SaaS, subscription, software, AI products
- Business stage
- Early revenue, growth stage
- Startup Suite usage
- Used for SaaS and subscription businesses with recurring revenue.
EBITDA MultipleEBITDA is a profit measure often used to compare established businesses.
“What is the business worth based on operating profit?”
- Best suited for
- Profitable startups, agencies, service businesses, mature SMBs
- Business stage
- Profitable, established, sale-ready
- Startup Suite usage
- Core method for profitable and established businesses.
SDE MultipleSDE is seller's discretionary earnings. Often used for owner-operated small businesses.
“What is the owner-operated business worth?”
- Best suited for
- Owner-operated small businesses, agencies, service businesses, e-commerce stores
- Business stage
- Profitable small business, sale preparation
- Startup Suite usage
- Used for SMBs where owner earnings are the clearest value measure.
Discounted Cash FlowDCF estimates what a business's future cash flow may be worth today.
“What is the future cash flow worth today?”
- Best suited for
- Businesses with reliable forecasts and predictable cash flow
- Business stage
- Growth, mature, established
- Startup Suite usage
- Used as a supporting method when forecast quality is strong.
Comparable Company ValuationA method that looks at similar companies or deals to inform value.
“How do similar companies or deals influence value?”
- Best suited for
- Startups and businesses with relevant market benchmarks
- Business stage
- Early revenue, growth, established
- Startup Suite usage
- Used to support benchmark ranges and valuation confidence.
Asset-Based ValuationA method based on what the business owns minus what it owes.
“What is the business worth based on assets minus liabilities?”
- Best suited for
- Asset-heavy businesses, traditional SMBs, sale or succession planning
- Business stage
- Established, asset-heavy, sale-ready
- Startup Suite usage
- Used as a floor or supporting check for relevant businesses.
Venture Capital MethodEstimates a value from a likely future exit and the return investors aim for.
“What valuation could make sense for investors based on future exit potential?”
- Best suited for
- Fundraising startups with exit assumptions and investor return targets
- Business stage
- Seed, Series A, growth-stage fundraising
- Startup Suite usage
- Used when you're raising, to test a valuation against a likely exit and the return investors want.
Rule-of-Thumb ValuationA quick industry shortcut used only to sanity-check a valuation, never on its own.
“What quick industry benchmark can sanity-check the valuation?”
- Best suited for
- Certain SMB industries with known market shortcuts
- Business stage
- Established SMB, sale preparation
- Startup Suite usage
- Used only as a labelled benchmark check, not the main valuation.
Startup Suite is built to do the work in the background. It picks a primary method, runs supporting checks where useful, and explains the result in language a founder can understand.
You don't need to become a valuation expert. The aim is to show what drives your value, where the estimate is weak, and what would improve it.
Valuation methods are used to create planning estimates only. Startup Suite does not provide financial, investment, tax, accounting, legal, or valuation advice. For formal events such as tax, employee equity, shareholder disputes, a business sale, or regulatory requirements, please seek professional advice.
What your valuation pack includes
Plain labels, no formulas in your face. A clear picture you can read, share, and act on.
Estimated valuation range
$1.8m to $2.6m
LowBase $2.2mHigh
Confidence
Medium
Main method
Revenue multiple
Top value driver
Recurring revenue growth
Key risk
Customer concentration
Why this range
Your valuation range is mainly driven by revenue growth, recurring revenue quality, and how confident your forecast is.
Low, base, and high range
Confidence score
Investor-readiness score
Key value drivers
Key risks to watch
Main method, plus cross-checks
Scenario comparison
Business-plan summary
Pitch-ready explanation
Sensitivity view
Saved valuation snapshots
Suggested next actions
AI explains the valuation in plain English
Ask why your range is what it is. Startup Suite is designed to answer in language a first-time founder can follow.
- Recommends the approach that fits your stage, and explains why
- Flags assumptions that look optimistic or thin
- Explains what drives your range and what lowers confidence
- Drafts a plain-English explanation you can put in front of investors
You can see and edit every AI suggestion. Startup Suite does not silently change your assumptions or replace professional advice.
Ask about your valuation
Your plain-English valuation co-pilot
Why is my range what it is?
Your range is mainly driven by revenue growth and how much of your revenue repeats. Confidence is medium because your top two customers make up 41% of revenue. Spreading that risk would tighten the range.Example answer only.
Working through your valuation
This usually takes a few seconds
- Reading your forecast and assumptions
- Matching the right method for your stage
- Checking benchmarks for your sectorWorking
- Writing your plain-English explanation
Compare the decisions that change your valuation
Slower and safer, your current plan, or a bigger swing. See the range, the confidence, and the trade-off side by side before you choose.
Conservative
Slow and steady
$1.4m to $1.9m
ConfidenceHigh
- Key driver
- Steady, proven revenue
- Key risk
- Slower growth than the market
Raise a smaller round, keep more ownership
BaseRecommended
Your current plan
$1.8m to $2.6m
ConfidenceMedium
- Key driver
- Recurring revenue growth
- Key risk
- Customer concentration
The recommended planning case to share
Growth
Step on the gas
$2.6m to $3.8m
ConfidenceLow
- Key driver
- Faster growth from a larger raise
- Key risk
- More dilution, more to prove
Model the raise and the dilution before you commit
Example scenarios with sample values only.
Connected to the rest of your startup plan
Your valuation shouldn't sit in a disconnected spreadsheet. Startup Suite is built to use the planning work you've already done and turn it into a clearer valuation story.
Built for clarity, not false certainty
A valuation range, not a magic number: you always see low, base, and high so the uncertainty is honest.
Assumptions stay visible: every estimate is designed to show the assumptions, the data source, the method, and the confidence behind it.
Professional-advice guidance: Startup Suite is built to tell you when you may need a certified valuation (such as a 409A in the US, or the independent valuation your local tax rules require), or tax, legal or accounting advice.
Disclaimers built in: anything you take out is designed to carry clear wording for business plans, pitch decks, and investor summaries.
A Startup Suite estimate is a starting point for planning. It is not a substitute for a certified business valuation, a professional appraisal, or a formal valuation such as a US 409A.
Useful before every important decision
Preparing for investor conversations
Building a pitch deck
Applying for grants or accelerators
Planning a funding round
Understanding dilution
Preparing for a loan conversation
Tracking business value over time
Preparing to sell a business
Improving value before a sale
Comparing growth scenarios
“Assuming their expenses remain constant and their revenue growth is what it has been ... do they make it to profitability on the money they have left? Or to put it more dramatically, by default do they live or die?”
A valuation you can explain beats a number you can't. Startup Suite is built so every estimate comes with its assumptions, its confidence, and its limits.
The questions founders actually ask
Is this a formal business valuation?
No. Startup Suite is designed to give estimated valuation ranges for planning and education. It is not a certified valuation or a professional appraisal.
Do I need finance experience to use it?
No. Startup Suite is built to guide you through simple questions and explain every result in plain English, with finance terms only in tooltips when you want them.
Why does Startup Suite show a range instead of one number?
Because valuation depends on assumptions, market conditions, your stage, and the quality of your data. A range is more honest and more useful than false precision.
Can I use this in my pitch deck?
Startup Suite is designed to help draft valuation-related content for your pitch, but you should review it carefully and seek professional advice where it matters.
What data does Startup Suite use?
It's designed to use your Startup Suite forecasts, revenue assumptions, profit and loss, cash flow, runway, stage, industry, benchmark ranges, and anything you enter yourself.
Can Startup Suite value a pre-revenue startup?
It's built to guide pre-revenue founders through qualitative factors such as team, market, product readiness, traction, and funding need.
Will AI decide my valuation for me?
No. AI is designed to explain, suggest, and flag assumptions, but you stay in control. Every suggestion is designed to be visible and editable.
When should I get professional advice?
If the valuation will be used for tax, legal matters, employee equity, a formal sale, shareholder disputes, estate planning, or regulatory purposes.
Understand your valuation before the next big decision
Answer a few plain questions and see your range, the method behind it and the change that would lift it most.