Resources

Worked examples you can learn from.

Illustrative sample models, business-plan and pitch examples, and founder guides, see what a defensible model and plan look like, then build your own with Startup Suite. Every number is illustrative.

Sample model

Sample SaaS financial model

An illustrative SaaS financial model showing how MRR, ARR, churn, NRR, CAC payback, and runway connect, every figure traceable to an editable assumption.

Sample model

Sample e-commerce margin model

An illustrative e-commerce model showing the true unit margin you keep after COGS, shipping, fees, and returns, plus the inventory and working capital behind the cash.

Sample model

Sample marketplace unit-economics model

An illustrative two-sided model showing how GMV, take rate, liquidity, and buyer/seller CAC combine into net revenue and contribution.

Sample model

Sample service business cash-flow plan

An illustrative service-business plan showing how utilization, rates, staffing, and per-location break-even drive margin and cash.

Sample model

Sample CPG margin model

An illustrative CPG model showing the channel margin stack, from a nested BOM to net margin across distributor, retailer, and DTC, plus MOQ cash.

Worked example

Business plan example

An illustrative business plan showing how a founder turns validated assumptions and a financial model into a narrative a partner can follow.

Worked example

Pitch deck example

An illustrative investor pitch deck showing how the numbers from your model become a story you can defend on every slide.

Worked example

Investor pack example

An illustrative investor pack showing the financial model, scenarios, and metrics an investor expects, all consistent because they come from one model.

Guide

Scenario planning guide

A short guide to scenario planning for founders, how to compare a base, upside, and downside so you can defend the plan and see what breaks the business.

Checklist

Founder assumptions checklist

A checklist of the assumptions every founder should be able to defend, the inputs investors and lenders probe first.

Build your own

Go from example to your own model

Get early access and build your business plan, financial model, scenarios, and investor pack, with numbers you can explain.

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From idea to investor-ready · built for founders, not finance teams