Resources

Sample financial models, plans and pitch decks.

Sample models for five business types, plus outlines of a business plan, pitch deck and investor pack, a scenario guide and an assumptions checklist. Every figure is illustrative. See how each one fits together, then build your own with Startup Suite.

Sample model

Sample SaaS financial model

How an illustrative SaaS financial model fits together: MRR, ARR, churn, NRR, CAC payback and runway, each traced back to an assumption you can edit.

Sample model

Sample e-commerce margin model

How an illustrative e-commerce model works out the margin you keep per order after COGS, shipping, fees and returns, plus the inventory and working capital behind your cash.

Sample model

Sample marketplace unit economics model

How an illustrative two-sided model combines GMV, take rate, liquidity and acquisition cost on each side into net revenue and contribution.

Sample model

Sample service business cash flow plan

How an illustrative service business plan turns utilisation, rates, staffing and break-even per location into margin and cash.

Sample model

Sample CPG margin model

How an illustrative CPG model builds the channel margin stack, from a bill of materials to net margin across distributor, retailer and DTC, plus the cash tied up in minimum orders.

Worked example

Business plan outline

An outline of a business plan, worked through for one illustrative business: a made-up online subscription for refill cleaning products. It shows how validated assumptions and a financial model become a plan a lender or partner can follow.

Worked example

Pitch deck outline

An investor pitch deck outline, worked through for one illustrative business: a made-up site-inspection app sold to building firms by annual subscription. It shows which model figures go on which slide and how they stay consistent.

Worked example

Investor pack outline

An investor pack outline, worked through for one illustrative business: a made-up subscription fitness app. It covers the financial model, scenarios and metrics an investor expects, and how one model connects them.

Guide

Scenario planning guide

A short guide to testing your plan against a better and a worse case, and finding the assumption your runway depends on most.

Checklist

Founder assumptions checklist

The assumptions investors and lenders usually question first, listed so you can check each one has a source.

Go from example to your own model

Get early access and build your business plan, financial model, scenarios and investor pack from one set of assumptions.

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