For marketplaces.
GMV, take rate, and two-sided growth.
GMV, take rate, buyer and seller growth, liquidity, commissions, and marketplace balance, model both sides of the network at once.
Startup Suite is an AI planning workspace that helps marketplace founders model GMV, take rate, liquidity, and two-sided growth from one model.
This page is formarketplace and platform founders modelling GMV, take rate, and liquidity.
- GMV (both sides)
- Take rate & commissions
- Repeat transaction rate
- Buyer & seller acquisition
- Supply subsidies & incentives
- Trust, safety & ops
- GMV & take-rate model
- Liquidity & contribution model
- Two-sided investor memo
- Scenario Workbench
- Forecast Engine
- AI mentors
You shouldn't need a finance team to answer this
The everyday questions this module makes simple.
Balancing two sides is hard
Grow demand too fast and supply can't keep up, or the reverse, and liquidity stalls.
Liquidity is fragile
The match rate that makes the marketplace work is invisible until it breaks.
Take-rate trade-offs are murky
Raise the take rate and you risk supply; lower it and you starve revenue.
Explore your marketplace model
Edit take rate and supply subsidy and watch GMV, net revenue, and liquidity move, then see what happens when demand growth slows.
Build GMV from both sides, apply take rate to get net revenue, and model liquidity so you can defend the marketplace's economics.
- Assumptions
- Model
- Scenarios
- Mentor Review
- Outputs
AI mentorBalanced two-sided growth, liquidity holds and net revenue compounds with GMV.
Not a dashboard, a model that connects end to end.
Editable assumptions change the model, scenarios expose the trade-offs, an AI mentor explains the risk, and the result is an output you can defend. Example view · illustrative.
Edit take rate and supply subsidy
Editable assumption
GMV, net revenue, and liquidity recompute
KPI impact
Compare base, take-up, and supply-subsidy
Base / upside / downside
Flags when liquidity stalls
AI risk insight
Two-sided investor memo
What you can defend
Illustrative, capabilities and typical targets, not guaranteed outcomes.
Why founders reach for this
GMV, take rate, and two-sided growth.
Build gross merchandise value and net revenue from take rate and commissions.
- GMV & take rate
- Two-sided growth
- Liquidity & match rate
Decisions you can make this week
Practical calls this module helps you get right, no finance background needed.
The capabilities that earn the work.
GMV & take rate
Build gross merchandise value and net revenue from take rate and commissions.
Two-sided growth
Model buyers and sellers together, and what happens when one side lags.
Liquidity & match rate
Watch the match rate that makes the marketplace actually work.
Contribution per side
See the cost to acquire and serve each side, and the net contribution.
From signal to decision.
- 1
Set both sides
Buyer and seller acquisition, retention, and activity.
- 2
Model GMV
Transactions and basket size roll into GMV.
- 3
Apply take rate
Commissions and fees turn GMV into net revenue.
- 4
Balance the network
Test subsidies and incentives on liquidity and contribution.
More than a spreadsheet, more than a consultant
| Feature | Spreadsheetthe old way | Consultant$10k+ / model | Startup Suiteconnected workspace |
|---|---|---|---|
| GMV built from both sides of the network | Manual | ||
| Take rate → net revenue with commissions | Hard | ||
| Liquidity and match-rate modelled | On request | ||
| AI mentor explains the liquidity risk | Hourly | ||
| Two-sided investor memo output |
- GMV built from both sides of the network
- Manual
- Take rate → net revenue with commissions
- Hard
- Liquidity and match-rate modelled
- AI mentor explains the liquidity risk
- Two-sided investor memo output
- GMV built from both sides of the network
- Take rate → net revenue with commissions
- Liquidity and match-rate modelled
- On request
- AI mentor explains the liquidity risk
- Hourly
- Two-sided investor memo output
- GMV built from both sides of the network
- Take rate → net revenue with commissions
- Liquidity and match-rate modelled
- AI mentor explains the liquidity risk
- Two-sided investor memo output
Built for your specific model.
Product marketplaces
Physical goods between buyers and sellers, model GMV, take rate, and fulfilment.
Output · GMV & take-rate model
Service marketplaces
Booking and labour platforms, model supply liquidity and repeat usage.
Output · Liquidity model
Rental & sharing
Asset-sharing platforms, model utilization, deposits, and two-sided incentives.
Output · Utilization & GMV model
B2B platforms
Wholesale and procurement networks, model larger baskets and longer cycles.
Output · B2B GMV model
See the B2B platforms modelQuestions founders ask
Do you model GMV and take rate?+
Yes, GMV is built from both sides of the network, and take rate plus commissions turn it into net revenue.
Can it handle two-sided growth and liquidity?+
Yes. Buyer and seller growth, match rate, and contribution per side are modelled together.
What is a marketplace financial model?+
It builds GMV from both sides of the network, applies take rate and commissions to get net revenue, and models liquidity and contribution per side, the economics investors probe.
Is this just a spreadsheet template?+
No. Edit take rate or a supply subsidy and GMV, net revenue, and liquidity update live, scenarios compare side by side, and an AI mentor flags when liquidity stalls.
What outputs can I export?+
A GMV and take-rate model, a liquidity and contribution model, and a two-sided investor memo, each figure traceable to an assumption.
Adjacent capabilities.
Make this the last spreadsheet you build
Build your plan, connect your data, and see this working on your own numbers, no finance team required.
From idea to investor-ready · built for founders, not finance teams