Clarity over jargon
We explain money in plain language anyone running a business can follow.
Our story
Finance clarity for the other 99% of founders.
We're building the financial co-pilot we wish we'd had, so anyone with a business idea can plan it, prove it, and pitch it, without a finance background.
Why we exist
Started by founders who'd been burned by spreadsheets
We've sat on both sides of the table.
We watched capable founders lose funding, miscount runway, and dread board meetings, not for lack of a great business, but for lack of clear numbers. So we set out to build the tool that turns plain answers into financials anyone can trust.
- Built with first-time founders, not just CFOs
- Plain-language by default, rigorous underneath
- Made by operators who've raised and run businesses
Who it's for
The principles behind every decision
Four beliefs that shape the product, the support, and the people we hire.
For the underdog
We build for first-time founders and small teams, not just finance departments.
Proof, not vibes
Every number traces back to the source, so you can stand behind it.
Human, always
Real support from people who've started things, not a ticket queue.
Customer stories
See it on a business like yours
Illustrative examples of the kind of clarity Startup Suite is built to give founders.
Who it's for
Built for every kind of business
From cafes to SaaS, we shape the model around how your business actually works.
60+ templates
SaaS & software
Recurring revenue, churn, and payback modeled the way investors expect.
120+ templates
E-commerce & retail
Inventory, margins, and seasonality baked into every forecast.
45+ templates
Cafes & hospitality
Covers, table turns, and food cost that reflect how you really operate.
40+ templates
Services & consulting
Utilization, billable hours, and pipeline in one simple place.
30+ templates
Mobile apps
Installs, activation, and in-app revenue modeled end to end.
25+ templates
Logistics & delivery
Route costs, fleet use, and delivery margins made clear.
A small, senior team in London
We're a focused team of builders, operators, and ex-founders, and we're hiring across product and engineering. Here's what shows up in every release.
01
Source of truth
One model. Every report cascades off it, no exports, no reconciliations.
02
Operator first
Designed for the founder who is also, for now, the head of finance.
03
Speed as a feature
Real-time recalculation and sub-second scenario switches.
04
Honest by default
We surface uncertainty instead of hiding it in a footnote.
Come build with us
Your business deserves clear numbers
Join the founders planning, pitching, and growing with Startup Suite, and see how good clarity feels.
From idea to investor-ready · built for founders, not finance teams