By stage

Seed to Series A.

Build the institutional story.

The leap from angel money to institutional capital demands a different artefact. A model that reconciles to actuals. A narrative that survives diligence.

Sound familiar?

You shouldn't need a finance team to answer this

The everyday questions this module makes simple.

Angel math won't pass diligence

The model that charmed angels falls apart the moment an institutional team starts pulling threads.

The model and the books disagree

Your forecast and your actuals tell two different stories, and diligence will find the gap.

Averages hide the truth

Flattened, blended numbers bury the cohort behaviour a Series A partner actually cares about.

A founder working through build the institutional story.
Sample workspace · Interactive

Explore a sample seed-to-Series-A workspace

See a diligence-ready model, every line traceable, cohorts built in, and the board pack and data room that come out of it.

Seed → Series A planning workspaceExample view · illustrative
Scenario
ARR
$1.4M
Modelled
Growth
180%
YoY
Burn multiple
1.4×
Modelled
NRR
108%
Net retention
Runway
18 mo
Modelled

A diligence-ready model, traceable lines, cohort discipline, and benchmark anchoring, that produces the board pack and data room a raise needs.

  • Assumptions
  • Model
  • Scenarios
  • Mentor Review
  • Outputs

AI mentorOn plan, growth and burn multiple are in the range a Series-A lead expects.

EVERY LINE
Traceable
TO SOURCE
COHORT LOGIC
Built in
NOT AVERAGED
DATA ROOM
Ready
FOR DILIGENCE

Illustrative, capabilities and typical targets, not guaranteed outcomes.

Build the institutional story., a founder using Startup Suite
By stage

The diligence email lands

Build the institutional story.

A partner asks for the data room and your stomach drops, except this time it doesn't. Every figure ties to a source, the cohorts hold up, and the model reconciles to your books. You answer in a day, not a fire drill.

  • Every line traceable to source
  • Cohort-disciplined, not averaged
  • A data room that survives a top-tier team
What you can do

Decisions you can make this week

Practical calls this module helps you get right, no finance background needed.

Whether you're diligence-ready
Know every line ties to source before a partner ever asks.
How you stack up to peers
Position your metrics against the benchmark set before the meeting.
Which term sheet to take
Pre-run the cap-table outcome of each offer, side by side.
What it does

The capabilities that earn the work.

01

Diligence-ready

Every line ties to source. Every assumption documented. No surprises in DD.

02

Cohort discipline

Retention, expansion, payback, by cohort, not flattened averages.

03

Benchmark anchoring

Position yourself against the 12k-strong comparable set.

04

Round modeling

Pre-run the cap table outcomes across three plausible term sheets.

How it works

From signal to decision.

  1. 1

    Reconcile to reality

    Connect actuals so the model and the books agree at every level.

  2. 2

    Layer the cohort logic

    Move from monthly averages to true cohort behaviour.

  3. 3

    Build the narrative

    Pitch Studio composes the three-act story your partners want to see.

  4. 4

    Run diligence

    Spin up a data room that survives a top-tier diligence team.

Good to know

Questions founders ask

What makes a model 'diligence-ready'?+

Every number traces to a connected source, assumptions are documented, and the model reconciles to your actuals, so there are no surprises when a partner digs in.

Can I compare myself to other companies at this stage?+

Yes. Position your metrics against an anonymised benchmark set matched to your stage and sector.

Does it handle the round itself?+

You can pre-run the cap-table and dilution outcomes of each term sheet before you sign.

Get started

Make this the last spreadsheet you build

Build your plan, connect your data, and see this working on your own numbers, no finance team required.

From idea to investor-ready · built for founders, not finance teams