Pitch deck outline
An investor pitch deck outline, worked through for one illustrative business: a made-up site-inspection app sold to building firms by annual subscription. It shows which model figures go on which slide and how they stay consistent.
This example is for founders preparing a first raise who want each slide's numbers to match their model.
For illustration only: any business or figures shown here are made up, and your own results will differ.
The slides
- Problem and why now (example: building firms still track site inspections on paper, so missed checks surface weeks later)
- Solution and product (example: a phone checklist for site staff and a dashboard for the office, sold as an annual subscription)
- Market size and the first segment you'll win (example: an assumed 2,500 mid-sized building firms × $12,000 a year = $30 million)
- Business model, unit economics and financials: revenue, burn and runway from the model (example: $12,000 a year per firm at 80% gross margin, with $60,000 net burn a month and 9 months of runway on $540,000)
- Traction: the metric that best shows demand, and the model behind it (example: 40 paying firms, or $480,000 of ARR)
- The ask and use of funds (example: $1.5 million, which with the $540,000 in the bank covers 24 months at a planned $85,000 monthly burn, split 60% sales, 30% product and 10% operations)
Backed by the model
- Every headline metric traces to an assumption (example: $480,000 of ARR is 40 firms × $12,000)
- Scenario slide shows base, upside and downside (example: if burn runs 10% over plan at $93,500 a month, runway after the raise falls from 24 to about 22 months)
- Answers ready for the questions an investor is likely to ask (example: how gross margin stays at 80% as support costs grow)
- The deck, model and investor pack on the same figures (example: every slide quotes ARR at the same month-end)
Questions founders ask
What goes in a startup pitch deck?
Problem, solution, market, business model, traction, financials, then the ask, with every number tied back to your model.
How is this different from a deck template?
Startup Suite is built to pull the metrics from your financial model, so changing an assumption updates the slides too.
How do the example figures fit together?
Forty firms paying $12,000 a year is $480,000 of ARR. $540,000 in the bank at $60,000 a month is 9 months of runway, and a $1.5 million raise on top covers 24 months at a planned $85,000 a month. Every figure is made up for illustration.
Build this on your own numbers
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