Sample CPG margin model
An illustrative CPG model showing the channel margin stack, from a nested BOM to net margin across distributor, retailer, and DTC, plus MOQ cash.
This example is forFMCG and CPG founders modelling margins, production cash, and channel pricing.
Illustrative example, sample data only, not guaranteed outcomes.
Margin stack (illustrative)
- Nested BOM → unit cost
- Distributor and retailer margins
- DTC vs wholesale comparison
- Trade and volume discounts to net
Production cash (illustrative)
- MOQs and the cash they tie up
- Shelf-life and waste
- Co-pack vs in-house
- Net margin under ingredient-up / run-size scenarios
Outputs
- Channel margin-stack model
- Production & cash plan
- CPG margin & cash model
Questions founders ask
What is a CPG financial model?+
A projection that builds a nested BOM into unit cost, stacks distributor and retailer margins to a net figure, and models MOQ cash and trade spend.
Can it compare DTC vs wholesale?+
Yes, both channels are modelled together so you see blended margin and working capital.
What output does it produce?+
A CPG margin & cash model with the channel margin stack and production plan.
Build this on your own numbers
This is an illustrative example. Get early access and build your own model, plan, and investor pack, with numbers you can explain.
From idea to investor-ready · built for founders, not finance teams