Sample marketplace unit-economics model
An illustrative two-sided model showing how GMV, take rate, liquidity, and buyer/seller CAC combine into net revenue and contribution.
This example is formarketplace and platform founders modelling both sides of the network.
Illustrative example, sample data only, not guaranteed outcomes.
Two-sided build (illustrative)
- Buyer and seller acquisition and retention
- GMV from transactions and basket size
- Take rate and commissions to net revenue
- Match rate / liquidity that makes it work
Economics (illustrative)
- Contribution per side after CAC
- Supply subsidy and incentive trade-offs
- Repeat usage and cohort behaviour
- Net revenue under take-up / supply-subsidy scenarios
Outputs
- GMV & take-rate model
- Liquidity & contribution model
- Two-sided investor memo
Questions founders ask
What is a marketplace financial model?+
A projection that builds GMV from both sides of the network, applies take rate to get net revenue, and models liquidity and contribution per side.
Does it model liquidity?+
Yes, the match rate and contribution per side are modelled, so you can see when liquidity stalls.
What output does it produce?+
A two-sided investor memo plus the GMV, take-rate, and liquidity models behind it.
Build this on your own numbers
This is an illustrative example. Get early access and build your own model, plan, and investor pack, with numbers you can explain.
From idea to investor-ready · built for founders, not finance teams