Analytics

Google Analytics

Web traffic and conversion data mapped to revenue drivers.

Get early access Talk to the team

How the data flows

From Google Analytics to a forecast you can trust

Google Analytics

Your live source data

Source

Secure connect

Read-only, disconnect anytime

Access

Your model

Mapped to your own drivers

Model

Reports & forecasts

Built to refresh from source, no CSVs

Reports

Illustrative data flow, as designed. Not a guarantee.

What flows in

Data from Google Analytics into your model

Designed so you choose the fields that matter. Everything else stays out.

Sessions by channel

Designed to bring in sessions by GA4 default channel group (organic search, paid social, referral and so on), so each channel gets its own funnel.

Key events

The GA4 key events you've set up, such as sign-ups or purchases, are designed to become conversion rates. Events GA doesn't track can't flow in.

Landing pages

Sessions and key events by landing page are designed to show which pages turn visits into sign-ups.

What you can model

What Google Analytics data helps you decide

For the question behind every growth target: how many visitors does it take to win one customer?

Funnel assumptions from real data

Built to replace round-number conversion guesses with the visit-to-sign-up rates GA4 actually records.

Growth targets in visitors

Designed to work backwards from a revenue goal to the traffic each channel needs to deliver.

Conversion scenarios

Built to test what happens to new customers and runway if conversion dips, before you commit budget.

Setup

Three steps, no CSV exports.

Connect Google Analytics once and your forecast is built to read its latest data each time it refreshes.

Step 1
Connect
Sign in with the account that owns your Google Analytics data and approve the connection. Startup Suite is built only to read your data.
Step 2
Map
Pick the GA4 property, then choose which key events count as sign-ups or purchases.
Step 3
Sync
Your model is built to refresh from Google Analytics automatically, and nothing is written back.

Security & permissions

Your data stays yours

Read-only by design: Startup Suite is built never to change anything in Google Analytics.
Built so you can disconnect Google Analytics at any time.
We never sell your data.

Google Analytics questions

Connecting Google Analytics, answered

What founders ask before connecting Google Analytics.

How does GA4 data help my financial model?

Your revenue plan needs to know how many visits it takes to win a sign-up or purchase. The connector is designed to take that rate from GA4 for each channel and landing page, so the plan starts from measured figures.

Can I see which channels drive revenue?

Partly. GA4 shows which channels bring sessions and conversions. Revenue by channel also needs purchase events in GA, or your payments or CRM data.

Can I model what happens if conversion drops?

Yes. The model is built so you can lower the visit-to-sign-up rate in a scenario and see the knock-on effect on new customers and runway.

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