Analytics

Google Analytics

Web traffic and conversion data mapped to revenue drivers.

Get early access Talk to the team

How the data flows

From Google Analytics to a forecast you can trust

Google Analytics

Your live source data

Source

Secure connect

One-click OAuth, revoke anytime

OAuth

Your model

Mapped to your own drivers

Model

Reports & forecasts

Always current, no CSVs

Reports

Illustrative data flow, not a guarantee.

What flows in

Data from Google Analytics into your model

Choose the fields that matter. Everything else stays out.

Traffic & sessions

Top-of-funnel volume mapped to acquisition assumptions in your plan.

Conversion events

Signup, activation, and purchase events wired to revenue drivers.

Channel attribution

See which channels actually move the numbers, not just the dashboards.

What you can model

Decisions this unlocks

Plain outcomes, not another dashboard to babysit.

Marketing spend that pays back

Connect ad spend to pipeline and revenue in one place.

Funnel assumptions grounded in data

Replace guesswork conversion rates with your real cohort behaviour.

Scenario-ready acquisition

Test what happens if CAC rises or conversion dips, before you commit budget.

Setup

Live in three steps. No CSV, no Zap.

Connect Google Analytics once and your model stays in lockstep, two-way, always on.

1
Connect
One-click OAuth to Google Analytics, no API keys and no IT ticket.
2
Map
Choose exactly which entities, accounts, and fields flow into your model.
3
Sync
Two-way sync keeps your forecast and Google Analytics aligned, with failure alerts to Slack.

Security & permissions

Your data stays yours

OAuth-based connections you can revoke anytime from Google Analytics or Startup Suite.
Field-level permissions, sync only what your model needs, nothing more.
Encrypted in transit and at rest; we never sell your financial data.
Sync failures alert your team before numbers drift, no silent breakage.

Google Analytics questions

Connecting Google Analytics, answered

The things founders ask before they wire up a tool.

How does traffic data help my financial model?+

Sessions and conversion events map to acquisition assumptions, so your revenue plan is grounded in real funnel behaviour instead of round-number guesses.

Can I see which channels actually drive revenue?+

Yes. Channel attribution ties top-of-funnel volume to pipeline and revenue, so you can tell which channels move the numbers, not just the dashboards.

Can I model what happens if conversion drops?+

Run scenarios on CAC and conversion before you commit budget, so a dip in performance never catches your runway off guard.

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