Ads

Facebook

Bring Meta ad spend and reported conversions into your CAC plan.

Get early access Talk to the team

How the data flows

From Facebook to a forecast you can trust

Facebook

Your live source data

Source

Secure connect

Read-only, disconnect anytime

Access

Your model

Mapped to your own drivers

Model

Reports & forecasts

Built to refresh from source, no CSVs

Reports

Illustrative data flow, as designed. Not a guarantee.

What flows in

Data from Facebook into your model

Designed so you choose the fields that matter. Everything else stays out.

Campaign spend

Designed to bring in daily spend from your Meta ad account by campaign and ad set, split by placement so Facebook and Instagram costs show separately.

Reach & clicks

Built to read reach, impressions and link clicks by campaign, so the model knows how much attention each dollar buys.

Reported conversions

Meta counts conversions within its attribution window, such as 7-day click. The model is designed to show those beside the customers your own data records.

What you can model

What Facebook data helps you decide

For the question every paid budget turns on: what does a customer from Facebook actually cost?

Payback before you scale

Built to show how long a Facebook customer takes to pay back their acquisition cost before you raise the budget.

Budget against runway

Designed to test a bigger Meta budget against cash on hand and show how it moves the month you'd run out.

Facebook CAC

Facebook spend divided by the new customers counted in your own systems, not only the purchases Meta reports.

Setup

Three steps, no CSV exports.

Connect Facebook once and your forecast is built to read its latest data each time it refreshes.

Step 1
Connect
Sign in with the account that owns your Facebook data and approve the connection. Startup Suite is built only to read your data.
Step 2
Map
Pick the Meta ad account, then choose the campaigns that belong to each acquisition channel.
Step 3
Sync
Your model is built to refresh from Facebook automatically, and nothing is written back.

Security & permissions

Your data stays yours

Read-only by design: Startup Suite is built never to change anything in Facebook.
Built so you can disconnect Facebook at any time.
We never sell your data.

Facebook questions

Connecting Facebook, answered

What founders ask before connecting Facebook.

Does Facebook spend match my real CAC?

The spend side should, because it is designed to come straight from Meta. CAC also needs a count of new customers, which should come from your own payment or CRM data rather than Meta's reported purchases.

Why are Facebook and Instagram costs both here?

Both are bought through the same Meta ad account. Spend is designed to be split by placement, so you can see each platform's share.

Will marketing spend respect my runway?

It is designed to, once your cash position is in the model: a Meta budget is tested against that cash to show the spend that keeps you default-alive, meaning profitable before the cash runs out.

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