Ads

Facebook

Ad spend, impressions, and ROAS synced into your marketing model.

Get early access Talk to the team

How the data flows

From Facebook to a forecast you can trust

Facebook

Your live source data

Source

Secure connect

One-click OAuth, revoke anytime

OAuth

Your model

Mapped to your own drivers

Model

Reports & forecasts

Always current, no CSVs

Reports

Illustrative data flow, not a guarantee.

What flows in

Data from Facebook into your model

Choose the fields that matter. Everything else stays out.

Campaign spend

Daily ad spend by platform, campaign, and audience synced automatically.

Impressions & clicks

Top-of-funnel metrics mapped to your acquisition model.

ROAS & conversions

Return metrics tied to revenue outcomes, not siloed in ad dashboards.

What you can model

Decisions this unlocks

Plain outcomes, not another dashboard to babysit.

Budget decisions with proof

See payback by channel before you scale spend.

Runway-aware marketing

Model how much you can afford to spend while staying default-alive.

Board-friendly CAC

Blended and channel CAC that reconciles to actual spend and revenue.

Setup

Live in three steps. No CSV, no Zap.

Connect Facebook once and your model stays in lockstep, two-way, always on.

1
Connect
One-click OAuth to Facebook, no API keys and no IT ticket.
2
Map
Choose exactly which entities, accounts, and fields flow into your model.
3
Sync
Two-way sync keeps your forecast and Facebook aligned, with failure alerts to Slack.

Security & permissions

Your data stays yours

OAuth-based connections you can revoke anytime from Facebook or Startup Suite.
Field-level permissions, sync only what your model needs, nothing more.
Encrypted in transit and at rest; we never sell your financial data.
Sync failures alert your team before numbers drift, no silent breakage.

Facebook questions

Connecting Facebook, answered

The things founders ask before they wire up a tool.

Does ad spend reconcile to my actual CAC?+

Yes. Daily spend by platform and campaign syncs in, so blended and channel CAC reconcile to real spend and revenue, the kind of CAC a board will trust.

Can I see payback before I scale a channel?+

You can model payback by channel first, so you scale the spend that pays back and pause the spend that doesn't.

Will marketing spend respect my runway?+

Spend models against your live cash position, so you can see how much you can afford while staying default-alive.

Keep exploring