LinkedIn integration | Startup Suite

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B2B campaign performance and lead costs in your growth plan.

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How the data flows

From LinkedIn to a forecast you can trust

Your live source data

Source

Secure connect

Read-only, disconnect anytime

Access

Your model

Mapped to your own drivers

Model

Reports & forecasts

Built to refresh from source, no CSVs

Reports

Illustrative data flow, as designed. Not a guarantee.

What flows in

Data from LinkedIn into your model

Designed so you choose the fields that matter. Everything else stays out.

Campaign spend

Designed to bring in daily spend from LinkedIn Campaign Manager by campaign group and campaign, so each B2B offer has its own cost line.

Leads & cost per lead

Built to read Lead Gen Form leads and cost per lead by campaign, ready to compare against the deals those leads become.

Audience breakdown

Results by job function, seniority and company size are designed to show which buyers your spend actually reaches.

What you can model

What LinkedIn data helps you decide

For the B2B question: what does a closed customer from LinkedIn cost once the sales cycle is counted?

Payback over the sales cycle

LinkedIn deals can take months to close, so payback is designed to be spread over your real sales cycle before you scale spend.

Cost per closed customer

Spend divided by customers won, not just leads, so a cheap lead that never closes doesn't look like a win.

Budget against runway

Built to test a larger LinkedIn budget against cash on hand, allowing for the months before those leads turn into revenue.

Setup

Three steps, no CSV exports.

Connect LinkedIn once and your forecast is built to read its latest data each time it refreshes.

Step 1
Connect
Sign in with the account that owns your LinkedIn data and approve the connection. Startup Suite is built only to read your data.
Step 2
Map
Pick the LinkedIn ad account, then choose the campaign groups that belong to each offer.
Step 3
Sync
Your model is built to refresh from LinkedIn automatically, and nothing is written back.

Security & permissions

Your data stays yours

Read-only by design: Startup Suite is built never to change anything in LinkedIn.
Built so you can disconnect LinkedIn at any time.
We never sell your data.

LinkedIn questions

Connecting LinkedIn, answered

What founders ask before connecting LinkedIn.

Does LinkedIn spend match my real CAC?

Spend is designed to come in by campaign. In B2B, CAC only settles once leads become customers, so the model is built to calculate it against closed deals rather than lead counts.

Can I see cost per lead by campaign?

Yes. Lead Gen Form leads and spend are designed to come in by campaign, so each offer shows its own cost per lead.

How does a long sales cycle affect the model?

The model is designed to push revenue from LinkedIn leads out by your typical time to close, so the cash cost of a campaign shows up months before its revenue.

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