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Ads
X

X

Promoted posts and engagement data for social spend planning.

How the data flows

From X to a forecast you can trust

X
Your live source data
Source
Secure connect
Read-only, disconnect anytime
Access
Your model
Mapped to your own drivers
Model
Reports & forecasts
Built to refresh from source, no CSVs
Reports

Illustrative data flow, as designed. Not a guarantee.

What flows in

Data from X into your model

Designed so you choose the fields that matter. Everything else stays out.

Campaign spend
Designed to bring in daily spend from your X Ads account by campaign and ad group, including promoted posts.
Engagements & link clicks
Built to read impressions, engagements and link clicks per promoted post, so the model sees how many clicks it takes to get a sign-up.
Pixel conversions
Conversions tracked by the X Pixel, if it's installed, designed to sit beside the sign-ups your own data records.

What you can model

What X data helps you decide

For the question smaller ad channels raise: does X earn a line in the budget at all?

A test budget with a verdict
Built so you can run a small X budget as its own scenario and see whether its cost per customer beats your other channels.
X CAC
X spend divided by the customers your own systems record, so even a small test gets a real cost per customer.
Budget against runway
Designed to show what a given X budget does to your runway before you raise it.

Setup

Three steps, no CSV exports.

Connect X once and your forecast is built to read its latest data each time it refreshes.

  1. Step 1

    Connect

    Sign in with the account that owns your X data and approve the connection. Startup Suite is built only to read your data.

  2. Step 2

    Map

    Pick the X Ads account, then choose the campaigns to include in your acquisition plan.

  3. Step 3

    Sync

    Your model is built to refresh from X automatically, and nothing is written back.

Security & permissions

Your data stays yours

  • Read-only by design: Startup Suite is built never to change anything in X.
  • Built so you can disconnect X at any time.
  • We never sell your data.

X questions

Connecting X, answered

What founders ask before connecting X.

Does X spend match my real CAC?

The spend side should, because it is designed to come from your X Ads account. CAC also needs new customers counted in your own payment or CRM data.

Do I need the X Pixel?

Not to bring in spend and clicks. You need it if you want X's own conversion counts alongside the sign-ups your data records.

Is X worth modelling if I spend very little there?

Yes, as a test. Keeping it as its own channel shows whether it earns more budget or should be cut.

Keep exploring

More integrations

Put your X data to work in your plan.

Get early access and see whether X spend earns its place in your budget.