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Instagram

Organic reach and Instagram ad spend in one acquisition plan.

How the data flows

From Instagram to a forecast you can trust

Instagram
Your live source data
Source
Secure connect
Read-only, disconnect anytime
Access
Your model
Mapped to your own drivers
Model
Reports & forecasts
Built to refresh from source, no CSVs
Reports

Illustrative data flow, as designed. Not a guarantee.

What flows in

Data from Instagram into your model

Designed so you choose the fields that matter. Everything else stays out.

Instagram ad spend
Designed to bring in Instagram placement spend from your Meta ad account by campaign, including Feed, Stories and Reels.
Organic reach
Built to read reach, profile visits and website link taps from your Instagram business or creator account, so organic posts count in the funnel.
Reported conversions
Conversions Meta attributes to Instagram placements, designed to sit beside the customers your own data records.

What you can model

What Instagram data helps you decide

For the question brands on Instagram keep asking: is organic reach enough, or does growth need paid?

Organic and paid side by side
Built to show the link taps organic posts bring in next to the conversions paid placements produce.
Cost per conversion by placement
Designed to compare what a Meta-reported conversion costs in Reels, Stories and Feed before you shift budget between them.
Budget against runway
Built to test a bigger Instagram budget against cash on hand and show how it moves your runway.

Setup

Three steps, no CSV exports.

Connect Instagram once and your forecast is built to read its latest data each time it refreshes.

  1. Step 1

    Connect

    Sign in with the account that owns your Instagram data and approve the connection. Startup Suite is built only to read your data.

  2. Step 2

    Map

    Pick the Instagram business or creator account and the Meta ad campaigns that run on Instagram.

  3. Step 3

    Sync

    Your model is built to refresh from Instagram automatically, and nothing is written back.

Security & permissions

Your data stays yours

  • Read-only by design: Startup Suite is built never to change anything in Instagram.
  • Built so you can disconnect Instagram at any time.
  • We never sell your data.

Instagram questions

Connecting Instagram, answered

What founders ask before connecting Instagram.

Can I connect a personal Instagram account?

No. Instagram only shares this data for business and creator accounts, connected through a Meta sign-in.

How does organic Instagram count without spend?

Organic posts have no spend, so the design tracks them by reach and link taps, feeding the top of your funnel instead of CAC.

Why does Instagram spend come from Meta?

Instagram ads are bought through your Meta ad account, so spend is designed to be read there and split by placement.

Keep exploring

More integrations

Put your Instagram data to work in your plan.

Get early access and see organic and paid Instagram in one acquisition plan.