Founder guides, from idea to investor-ready.
Plain-English how-tos on modelling the numbers, cash flow, planning, and raising, written for founders, not finance teams.
From Idea to Financial Model: Build Your First One
Turn pricing, customer, churn, and cost assumptions into a simple startup financial model you can explain and improve, even without a finance background.
How Long Will Your Money Last?
Use a simple runway formula, understand net burn, and model the decisions that extend the time your business can keep operating.
A Business Plan Lenders Trust, Without Finance Experience
Learn the sections, projections, and funding logic that make a business plan easier for lenders to trust, even if you do not have a finance background.
The 4 Forecasts Investors Expect
Learn the forecast views investors commonly expect and how to connect revenue, profit and loss, cash, and scenario planning to answer real funding questions.
Can Your Idea Actually Make Money?
Test whether your startup idea is viable: work out how many customers you need to break even, how long it takes to reach them, and how much cash you need on the way.
Idea to Investor-Ready: The Planning Steps in Order
See how founders move from idea validation to forecasting, runway planning, business planning, and investor readiness as one connected process.
Stop Guessing: Validate With Real Numbers
Validate a startup idea with numbers: map the funnel from prospects you can reach to paying customers, then test the weakest conversion rate before you build.
Best, Base, Worst: Scenario Planning for Founders
Use best, base, and worst case scenarios to plan a startup under uncertainty, and see how a few assumptions change your runway and your decisions.
Pricing You Can Defend in the Room
Set prices from customer value, market evidence and margin maths, and test how a price change affects demand, contribution and runway.
Unit Economics, Explained for Founders
Understand unit economics: CAC, LTV, the LTV to CAC ratio, and payback period, with a worked founder example you can follow step by step.
How Much Should You Actually Raise?
Build a fundraising target from runway needs, operating milestones and a realistic cushion, with a worked use-of-funds example.
Profitable but Broke: Cash Flow vs Profit
Profit and cash are not the same. Learn why a profitable business can still run short of cash, and how to track cash timing alongside profit.
7 Financial Model Mistakes First-Time Founders Make
Seven financial modelling mistakes first-time founders make, what each one looks like in a model, and a worked MRR example.
The Assumptions Investors Test First
The assumptions investors test first: pricing, growth, churn, margin, hiring, burn, and use of funds, with the question they ask about each and the evidence that answers it.
Build a 3-Year P&L Forecast
Build a three-year profit and loss forecast around a few core drivers, with revenue, margin, costs, and operating profit you can explain.
Burn Rate: What You Really Spend Each Month
Burn rate measures how fast a company uses cash. Learn gross burn versus net burn, and how burn connects directly to your runway.
Fixed vs Variable Cost Planning
Separate fixed and variable costs to see operating leverage and break-even clearly, with a simple worked founder example.
Forecast Growth Without Guessing
Forecast growth from real acquisition drivers like leads, conversion, and retention, instead of drawing a hopeful top-line curve.
When Will You Break Even?
Calculate your break-even point with fixed costs and contribution margin, and learn when revenue finally covers total cost.
MRR, Churn, and NRR: Model a SaaS Business
Build a SaaS financial model from MRR, churn, expansion, and net revenue retention, with a worked NRR example you can follow.
The Founder's Finance Cheat Sheet
A plain-English finance cheat sheet for founders: MRR, CAC, LTV, burn, runway, and break-even, defined without the jargon.
The Financials Slide in Your Pitch Deck
What goes on the finance slide of a pitch deck: growth, margin, burn, runway, the raise and the milestone it funds, all from one model so the numbers agree.
Put these guides to work on your own numbers.
Pick a guide and build its model with your startup's prices, costs and cash.